Children’s fiction studio founder Jasmine Richards (Storymix), publisher Natalie Doherty (Puffin and HarperCollins Children’s Books), and bestselling author Soman Chainani (The School for Good and Evil) on shaping an idea commercial enough to sell, what makes a children’s book impossible to put down, and trusting the unconscious to write it.
Children’s fiction studio founder Jasmine Richards (Storymix), publisher Natalie Doherty (Puffin and HarperCollins Children’s Books), and bestselling author Soman Chainani (The School for Good and Evil) on shaping an idea commercial enough to sell, what makes a children’s book impossible to put down, and trusting the unconscious to write it.
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About the Guests
Jasmine Richards is the author of over a dozen children’s books, ranging from picture books to teen fiction. Her most recent novel, Keeper of Myths, was published by HarperCollins. She has over 15 years of experience as an editor, including roles at Hamish Hamilton, Puffin, and Dutton Books in New York. Jasmine is the founder of Storymix, a children’s fiction studio, where she uses her unique experiences to develop new voices and inclusive stories.
Natalie Doherty is a Publisher at Puffin, although during this interview she was at HarperCollins Children’s Books. She’s worked with award-winning and bestselling authors, including Tom Fletcher, Robin Stevens, R. J. Palacio, Tamzin Merchant, and Nazneen Ahmed Pathak. Before moving into editorial in 2010, she worked in Contracts and Rights at Hachette and holds a BA in Modern European Languages and an MA in Translation. Her recent middle-grade acquisitions include Simon Stephenson’s The Snowman Code and Philippa Leathley’s Inkbound.
Soman Chainani’s debut series, The School for Good and Evil, has sold more than 3 million copies, been translated into 30 languages across 6 continents, and became a major motion picture from Netflix starring Charlize Theron, Laurence Fishburne, Kerry Washington, and Michelle Yeoh, with Chainani as an executive producer. Each of the six books in the series — The School for Good and Evil, A World Without Princes, The Last Ever After, Quests for Glory, A Crystal of Time, and One True King — debuted on the New York Times Bestseller list. A graduate of Harvard University, Soman created his own fairy-tale major before going on to an MFA in film at Columbia University. He has made films that have played all over the world, and his writing awards include honors from Big Bear Lake, the CAPE Foundation, and the Sun Valley Writers’ Fellowship. In Beasts & Beauty: Dangerous Tales, Soman reimagines old stories into fresh fairy tales for a new era.